4.4 Best Practices and Strategies on Describing and Keywording Footage

 

1.0 Introduction

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Stock footage in a nutshell is like a moving image. A footage clip does not only capture a special moment but also takes you on a journey to experience different cultures and places. The production and creation of these footage may take a little of one’s time but for others using additional cinematic techniques to enhance the quality of their footage, it may be longer. Examples of stock footage are moving images of cities and landmarks, wildlife in their natural environments and historical footage.

2.0 Describing and Keywording Footage

After you have uploaded your Footage, you will have to describe and keyword the content accordingly before they are reviewed by our team. Writing a clear, concise but detailed description of what you see is best for your Royalty Free/Editorial footage. You may give out the exact location name as long as you’re very confident about it. However, do take note that trademarked words should NOT be included for Royalty Free footage.

2.1 How to Describe and Keyword Your Footage

For your convenience, once you have uploaded your Footage to 123RF, here’s how you can keyword them quickly and painlessly.

  1. You have to login to 123RF.com.
  2. Access the Contributor’s Dashboard.

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  3. Click on ‘History’
  4. You will see your latest Uploads for the month.
  5. Look towards the bottom right of the screen, you’ll find a summary statistic that shows:
    • The number of Uploaded content
    • The number of Accepted content
    • The number of Pending content
    • The number of Rejected content
  6. 123RF’s review policy dictates that if a Footage is NOT keyworded or described adequately and accurately, our reviewers will not review them.
  7. If you have pending Footage, do click on the Pending content number in the Footage summary to view all your pending footage.
  8. You should see your pending Footage as below. If your Footage have not been keyworded or described, you will see red text above the relevant text fields instructing you on what you should do.

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  9. In our example, an apt description should be :
    Abstract red and pink bokeh

    In this example, appropriate keywords could be :
    abstract, animation, bokeh, background, design, spotlights, selective focus, bubbles, celebration, effects, spots, illuminated, graphics, motion, bright, glow, artistic, blur, shine, lens, fade in, fade out, blinking, red, pink.

  10. If you have other pending Footage that are missing descriptions and keywords, work right through them as well.
  11. Modification of description and/or keywords of a Footage will send it back to pending queue.
  12. When you’re done, click on the ‘Save’ button.

2.2 Guidelines to Describe and Keyword Your Footage

Here are a few guidelines that you should follow when you keyword:

  1. Enter a minimum of 7 keywords for each footage.
  2. Keywords should be separated by commas, everything between commas is treated as a keyword or a key phrase.
  3. Prioritize more on most relevant keywords by putting them in front of the list.
  4. Remember to highlight the techniques in your footage.
  5. Describe the image as accurately as possible.
  6. Provide keywords ONLY in English.
  7. Provide more keywords so that your image matches more searches and can be easily found.
  8. Refrain from adding unrelated keywords (spamdexing) in order to have your images appear more often in any search.
  9. Do not put in dates of the event in the keyword list.
  10. Copyrighted keywords of famous brands and names like Audi, McDonalds, and Ferrari are allowedto be included into the keyword list for Editorial Footage.
  11. Be a little more meticulous when filling in the keywords to avoid any errors as it’s not possible for you to edit once the images have been accepted.

2.3 Strategies to Describe and Keyword Your Footage

Now that you have gone through the procedures and guidelines on describing and keywording your Footage, here’s a few strategies/tips to ensure that you have described and keyworded your footage to its finest especially if this is your initial submission to 123RF.

2.3.1 Strategy for Describing Your Footage

As mentioned earlier, footage is a moving image. Therefore, you may describe and keyword using theStrategies to Describe and Keyword Your Photos & Illustrations.

2.3.2 Strategy for Keywording Your Footage

Once you have keyworded according to our guide with reference to the Strategies to Describe and Keyword Your Photos & Illustrations, it is recommended that you add some cinematic techniques into your footage keyword list:

  1. Chromakey
  2. Deep Focus
  3. Dolly
  4. Fade In/Out
  5. Iris In/Out
  6. Key Light
  7. Macro
  8. Pan
  9. Point of View (POV)
  10. Pull Back Shot
  11. Quick Focus
  12. Reverse Angle
  13. Shallow Depth of Field
  14. Tilt Shot
  15. Tilt-Shift
  16. Timelapse
  17. Whip pan
  18. Zoom

For more information on cinematic techniques, please click here.

Be specific in highlighting the techniques in your footage. Keyword appropriately and as accurately as possible to enhance searchability on the site.

Happy Keywording!

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