You know you need to be more active on social media, but as a business owner, it can be an exercise in frustration to keep your profiles active. Finding an hour or two out of your day to create content and schedule posts can be next to impossible. If only there were tools to help you cut down the time you spend in front of the computer, while also allowing you to keep your social media profiles busy and your followers engaged. Fortunately, there are quite a few tools designed for just such a purpose, so we thought we should share with you some of the best social media marketing tools for business.

Tweepi, ManyChat, and OptinMonster for Social Media Lead Generation

One of the most significant challenges for online businesses is bringing in a constant stream of fresh new leads every day. OptinMonster is not strictly a social media tool, but its features for recovering abandoned carts, growing an email list, and creating enticing landing pages shouldn’t be ignored.

Top 10 Must Have 2020 Social Media Marketing Tools For Business - 123RF Blog

A recent update now means that OptinMonster can play a larger role in your social media marketing campaign by connecting its new ChatBot feature to ManyChat. When you do this, you will be able to share your most valuable opt-ins directly on Facebook Messenger.

Tweepi is a tool that works with Twitter that allows you to home in on users who have shown an interest in your industry. When you find relevant Twitter users, you can then engage with them by mentioning them in tweets, following them, or adding them to a list.

Best Social Media Tool for Buyer Personas

Top 10 Must Have 2020 Social Media Marketing Tools For Business - 123RF Blog

The best way to build a loyal band of followers on social media is to locate social media accounts that fit your buyer persona. Socedo analyses the behavior of individuals on social media channels and neatly slots them into different categories based on the data it gathers.

When you have cultivated a size-able audience, you can then segment it into various interests and then send out your most relevant offers.

Best Social Media Marketing Analysis Tools 

Top 10 Must Have 2020 Social Media Marketing Tools For Business - 123RF Blog

When you need to measure the performance of a campaign, sometimes you should just go direct to the source. Both Twitter and Facebook provide comprehensive tools you can use to analyze your campaigns in-depth, and they are free.

Twitter Analytics gives you information on how many likes, tweets, and comments your posts are getting. It’s an excellent and free tool for finding out what’s working and what isn’t. Facebook Analytics is like Twitter’s offering, but a lot more in-depth. You will be able to gather data on how many people interacted with your posts, as well as who and where. If you are also running a group, this information can provide powerful insights into what your market wants.

Social Media Tools for Spying on Your Competitors

Awario does a lot of things, but one of the tools we like best about it is the ability to spy on your competitors. With Awario in your toolset, you will have powerful software that gives you critical insights into what is working on social media for your competitors. You can review the results of their latest social media campaign, or discover the links they have scored through guest posting.

You will also gain valuable metrics about what percentage of the market your competitors are dominating, markets they are targeting, what their customers are saying about their products, and the influencers they have on board.

Knowing what is working for your competitors is valuable information you can use to create a more effective social media marketing campaign for your business.

Content Creation Tools for Social Media Marketing

If you use Pinterest to promote your business, then you know how time-consuming it is to create and post new pins continuously. Like most social media sites, active accounts get the most love from the Pinterest algorithm, but who has the time?

Pinterest can bring a ton of extra traffic to your site, and many bloggers and e-commerce sites are using Pinterest to boost traffic to levels which pale in comparison to what they receive from the search engines. However, If you don’t have hours to spend every day keeping your profile active, you will need to make use of content creation and scheduling tools.

Tailwind is a popular option which you can use to pin to multiple boards at once as well as keep your evergreen content circulating. The drag-and-drop calendar makes the software easy to operate. However, there’s a lot of power under the hood if you explore Tailwind’s SmartLoop and Tribes options.

Graphics are a big challenge for social media marketers, especially when you aren’t artistically inclined. If you’re on Instagram, Facebook, or Twitter, and you want to get the most engagement, then you need to include attractive graphics in your posts. Pixlr is a graphical design tool created for people with little to no design skills and even those that do have some talent.

The templates and interface provided by Pixlr make it quick and painless to knock out reasonably attractive graphics in a short amount of time. There are thousands of templates available, which are also created in the correct proportions for your chosen social media platform.

Unless you have unlimited resources and a large team, you can’t possibly keep your social media profiles going on just the content you produce. You are going to have to find relevant material from other content creators to share. 

Social Media Tools for Finding Content

BuzzSumo provides a powerful interface for finding trending topics based on the keywords you enter. The software will also deliver information on keyword-related content influencers are sharing, which will provide you with some insight into what sort of content will do well.

SocialBee is a relatively new player in the content marketing arena but is showing a lot of promise. It tries to be a bit of everything, but it does provide an excellent tool for finding and scheduling relevant content your audience will find interesting.

Top 10 Must Have 2020 Social Media Marketing Tools For Business - 123RF Blog

Create a content category, and then import RSS feeds from your favorite websites into your different groups. You can then go through each type and approve the posts you like and think your audience will enjoy. You also have control over when SocialBee publishes each post through it’s easy to use scheduling calendar. 

The above social media marketing tools for business are but a few of the best we have found that are both useful and affordable. Next, why not explore how to choose stock photos as a content creator? Or you could discover the rest of our blog, where you will find even more creative ideas, tech insights, and marketing expertise to help you grow your business.