A business card is an icebreaker, as well as an ambassador for your brand. When more than 70% of respondents to a survey stated they judge a company by their business card, it should motivate you to create a business card design that strengthens your brand. Here are three tips on how you can design better business cards.

Tie the Design in With Your Other Marketing Materials

3 Tips To Design Better Business Cards - 123RF Blog

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Whenever you hand out your business card, it may be the first time your potential client has engaged with your brand. Make sure your business card design aligns with all your other marketing material, such as your website and social media platforms. It’s easy enough to do by including your logo, using your brand colors, and adding your tagline if you have one. Logo creation plays a huge part in your brand’s corporate identity, so it’s always important to have one properly designed that speaks of your brand’s story. Check out Logomaker if you need to create a professional looking logo quickly on your own.

Use Good Quality Stock

A card printed on cheap stock on your bubblejet at home isn’t going to make the best impression for your brand. Spend some time choosing the card stock you will be printing on as it plays a significant role in how your card will feel in hand and the impression it will make, even at a subconscious level.

3 Tips To Design Better Business Cards - 123RF Blog

Image by skorzewiak.

You don’t want something that’s too thick, though, as it needs to be easy to slide into a wallet or business card holder. But neither do you want a flimsy card that will quickly disintegrate with the first coffee spill.

3 Tips To Design Better Business Cards - 123RF Blog

Create a Unique Look

3 Tips To Design Better Business Cards - 123RF Blog

Vector by viktory.

There is a wide variety of features you can use to make your card stand out from the rest, so it gets noticed and earns a place on the fridge, wallet, or the cardholder. UV printing creates an impact by adding a protective coating that adds a subtle sheen to the finish. It also increases the durability of the card. A card that exudes quality says only good things about the company it represents. Other techniques include foil printing for a shine that adds emphasis to an area of the card and embossing to give the card a textured quality. 

3 Tips To Design Better Business Cards - 123RF Blog

Image by Olena Kachmar.

Business cards are an important marketing tool, so make sure your card makes a great first impression by spending some time on the design. If you’re new at designing or image editing, ease yourself into it with Pixlr X.