A business card is an icebreaker, as well as an ambassador for your brand. When more than 70% of respondents to a survey stated they judge a company by their business card, it should motivate you to create a business card design that strengthens your brand. Here are three tips on how you can design better business cards.
Tie the Design in With Your Other Marketing Materials
Image by rawpixel.
Whenever you hand out your business card, it may be the first time your potential client has engaged with your brand. Make sure your business card design aligns with all your other marketing material, such as your website and social media platforms. It’s easy enough to do by including your logo, using your brand colors, and adding your tagline if you have one. Logo creation plays a huge part in your brand’s corporate identity, so it’s always important to have one properly designed that speaks of your brand’s story. Check out Logomaker if you need to create a professional-looking logo quickly on your own.
Good Quality Stock Helps You Design Better Business Cards
A card printed on cheap stock on your bubblejet at home isn’t going to make the best impression for your brand. Spend some time choosing the card stock you will be printing on as it plays a significant role in how your card will feel in hand and the impression it will make, even at a subconscious level.
Image by skorzewiak.
You don’t want something that’s too thick, though, as it needs to be easy to slide into a wallet or business cardholder. But neither do you want a flimsy card that will quickly disintegrate with the first coffee spill. Be sure to have the quality of the card material in mind.
Create a Unique Look
Vector by viktory.
There is a wide variety of features you can use to make your card stand out from the rest, so it gets noticed and earns a place on the fridge, wallet, or the cardholder. UV printing creates an impact by adding a protective coating that adds a subtle sheen to the finish. It also increases the durability of the card. A card that exudes quality says only good things about the company it represents. Other techniques include foil printing for a shine that adds emphasis to an area of the card and embossing to give the card a textured quality. If you’re a graphic designer or have an interest in building your design portfolio, click here to learn how to make one that won’t be overlooked in a sea of portfolios.
Image by Olena Kachmar.
Business cards are an important marketing tool, so make sure your card makes a great first impression by spending some time on the design. If you’re new at designing or image editing, try to ease yourself into it with free online tools like Pixlr X or Canva. And as always, explore our stock content library’s magnificent collection of business card mockups for your designs.