Spring has arrived. The temperatures are warmer, the flowers are blooming, and the bees have started buzzing about again after a cold, gloomy winter.

Designs and trends from the past season are outdated, and it’s time to revamp your business with spring-appropriate marketing collateral that better reflects what’s happening around us. After all, the best inspiration is nature and the seasons. 

Here are five spring marketing ideas we’ve pulled together that will inspire you this season:

 

Be colorful

Children lying down on grass next to a pot of flowers, wearing colorful and patterned socks.

Children wearing colorful socks and lying on grass by yarruta, 123RF.

 

From vivid, bright colors of green grass to fresh floral pastels, the spring season is filled with life. After months of dreary, frigid winter, people anticipate a lively atmosphere and a better mood to start spending. Use this to your advantage and spruce your color palettes. 

 

Pink hollyhock flowers in Amsterdam with matching colour palette.

Flowers in Amsterdam with pinkish colour palette by rixie, 123RF.

Yellow rapeseed flowers in a meadow in United Kingdom.

Yellow flower meadow in the United Kingdom by rixie, 123RF.

 

Browns and greens symbolize the soil’s renewal and seeds ready to be sowed in it. Pastel hues act as a bridge between the more vivid of spring and the muted winter.

Use these color palettes that encompass the gentle awakening of spring in your marketing campaigns lined up for the springtime, including email campaigns, sales promotions on your website, and social media posts.

Changing your mood and tone to match the seasons can do wonders for your marketing strategy.

 


Springtime is a time for creation, joy, and new beginnings. Immerse yourself in the glory of spring with this spring compilation!




Spring cleaning

Vector illustration of spring sale banner with floral elements.

Floral spring sale website banner illustration by m_woodhouse, 123RF.

 

Spring is all about new beginnings, and sometimes that comes from dusting, spritzing, and wiping down every surface you own. It might be a good time for businesses to launch a sale for older products and collections that have been sitting in inventories for way too long. Mark down the prices, and you might get the lurkers to make a purchase and secure them as a customer. 

Woman folding clothes in black metal baskets on the floor.

Minimalistic style folded clothes in neutral colors by kostikova, 123RF.

 

Not only are spring sales during this time a great way to engage with customers, but they can also help bring new energies and create anticipation for future products that are in the making. 

Nothing bad ever comes out of a good ol’ spring clean.



Flower power

Little girl wearing overalls and holding tulips by the window.

Little girl holding tulips by choreograph, 123RF.

 

Florals during the springtime are a classic spring staple, and the imagery is familiar to most people. The association of decorative florals for springtime is undeniably distinct, and you can’t go wrong with it; that’s why so many marketing materials during spring continue to utilize florals.

Close-up shot of a bee sitting on an orange flower during summer.

Bee close-up on a flower in spring by vinbergv, 123RF.

Red poppies flowers in woman's hand against blue sky on sunny day.

Red poppies flowers and blue sky by vejaa, 123RF.


Fresh typography

Flowery letters in a spring theme that says "Hello Spring".

Spring-themed flowery letters by antonovaolena, 123RF.

 

This spring, get inspired by the cheerfulness and optimism that the season brings. An easy way is to experiment with playful and fresh typography. For your spring marketing campaign, instead of classic fonts, bring up the mood of your marketing collateral by incorporating heavy serifs, slab serifs, or even using florals to spell out words.

Vector illustration of text saying "Hello Spring" in a green meadow.

Illustration of a field with trees saying “Hello Spring” by jamongcreator, 123RF.

The artistic lettering of calligraphy is another excellent option to make things look fresh and livelier.


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Sunshine showers

Two golden retriever dogs running in a field during springtime.

Running golden retriever dogs and flowers by ksuksa, 123RF.

 

Sunshine on anyone’s shoulders brightens up their mood. Use the excellent spring weather to your advantage. It’s the perfect time to celebrate the return of great weather and how to reap the full benefits of the season.

Talk about being active, exploring the outdoors with your fur babies, starting new projects, new launches coming up, and traveling in your marketing content. Launch new products catered to the great weather. Use colors that convey the mood of a new beginning after a long winter.

Young people running in a field towards a campervan under a blue sky.

Young men and women running to a campervan by halfpoint, 123RF.

 

Marketing like it’s spring

The spring season has endless festivities that are great for marketing campaigns – Mother’s Day, Easter, International Women’s Day, and Earth Day. Take advantage of those spring events and incorporate these tips into your marketing content to patiently grow your conversions like wildflowers in the springtime!


Looking for a spring theme but don’t know what colors to use? Check out these color palette ideas! While you’re at it, don’t miss out on these amazing spring photography tips for inspiration!