LinkedIn is rapidly growing into one of the best platforms to position yourself and your brand as an industry expert. The ability to reach and connect with C-level executives makes this a must have for organizations out there. The best way to achieve this is by producing relevant content. So here’s some tips on how to select stock photos for your LinkedIn posts and profile.
1. Use images relevant to your industry
Selecting the right image for your cover photo is extremely important. However, where do you even begin your search? A good rule is to narrow down your search by using images that are relevant to your industry. So if you’re a writer, a classic typewriter would be a nice touch as a background. Alternatively, opt for a fitness-themed image if you’re a fitness coach.
2. Select stock images that fit your article
With your profile up and running, it’s time to get some articles going. While there may be plenty of options to choose from, you can do no wrong by using a photo that connects with your post. A good rule is to use the headline as a guide. So if you’re talking about making money as a freelancer, the above stock photo would be great.
3. Insightful infographics
LinkedIn is all about sharing information. This is the best way to establish yourself as an industry expert. However, curating your own infographics may take a little too long. Thankfully, we’ve got you covered. Check out our series of cool infographics here.
4. Conceptual images
Conceptual images are a great way to deliver strong messages. Its quirky nature also allows you to inject a bit of fun and personality into your Linkedin articles. Therefore, this tactic is an effective way to engage with your audience.
5. Stand out with color
Many believe LinkedIn is purely for white papers and massive e-books. While this is certainly true, it does not indicate that this platform must be all so plain, dull and boring. Therefore, remember to equip your posts and articles with a dash of color, with clever use of catch stock photos and vectors.
So there you have it, five ways to design your LinkedIn posts and profile with stock photos. Additionally, for more marketing hacks, read up on how to create beautiful visual content.