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Now you’ve figured out how to go about describing and keywording royalty-free images and illustrations. (If this is your first time checking out our keywording guide, you might want to check this out first). Here’s where we start guiding you towards tackling the task for your editorial images or content.
The term ‘editorial’ refers to newsworthy publication or articles of newspapers, magazines, and books that capture the concerns of the public. Editorial for newsworthy publication would also be stories that explain timeliness, urgency, up-to-date, and reports of the events, be it a happy incident or a tragedy that is valid and true. It’s vital for you to know that Editorial images are strictly NOT allowed for commercial or advertisement purposes.
You need to describe and keyword your editorial images to complete the submission process. Another key point should know is that all submitted editorial images must include:
Before we launch into the details, here’s a quick outline of the basics of describing and keywording your Editorial content:
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To illustrate this, we’re providing some helpful examples below:
Event-Related Editorial Content: | |
Format : | Location, Date: Description of Event |
Example: | New York City, USA – September 13, 2009 – The crowd at the Video Music Awards (VMA 2009) |
Event-Related Editorial Content with a Celebrity(ies): | |
Format : | Location, Date – Description of Celebrity / Action of a Celebrity at an Event |
Example: | Los Angeles, USA – October 1, 2018 – Tom Hardy and Kelly Marcel at the premiere of ‘Venom’ held at the Regency Village Theater, Westwood Village. |
Venue Related Editorial Content: | |
Format : | Location, Date: Description of Image |
Example: | Paris, France, October 13, 2017 – Crowd shopping at Lafayette department store in Paris. |
Object Related Editorial Content: | |
Format : | Location, Date – Description of Object |
Example: | Detroit, Michigan – January 12, 2009: Red colored Ford Mustang cruising on the road. |
Object Related Editorial Content with an event: | |
Format : | Location, Date: Description of Item at Event Title |
Example: | Detroit, Michigan – January 12, 2009: Red colored Ford Mustang on display at the North American International Auto Show Detroit, Michigan. |
Natural Disasters Related Editorial Content: | |
Format : | Location, Date – Description |
Example: | Houston, Texas – October 6, 2017: Pickup truck submerged in water after a heavy downpour. |
Natural Disasters Related Editorial Content with Venue: | |
Format : | Location, Date – Description of Event |
Example: | Ventura, California, July 6, 2009: Bushfire consumed 25 acres and was quickly controlled by more than 100 firefighters from various parts of California. |
So you’ve just gone through the steps to describing your Editorial content. Here are our strategies to help you achieve the best possible outcome in keywording your content. These are a few fields in which you may want to ensure is available in your keyword list:
Add people’s names when they’re visible in the image. You should also include the title or role if he/she is a political figure, such as the President of a country. Another example would be if the person is a celebrity or known figure.
It’s crucial NOT to touch on sensitive issues and keyword them such as infidelity, anorexia, drug use, dieting especially when the image is related to famous people.
Examples of people keywords are: |
Barack Obama, US President, Robert Downey Jr., Beyonce, and etc. |
Include the name of the event, show, or natural disaster.
Examples of event keywords are: |
Summit, United Nations Conference, Emmy Awards, Fashion Week, Formula 1 Race, and etc. |
You should also add the accurate object featured in your Editorial content. If you know the specific model or series, please do not hesitate to include it into your keyword list.
Examples of object name keywords are: |
Boeing 777, iPhone, Samsung, Canon, Nikon, Starbucks, and etc. |
For Editorial images, it’s vital to include the location for which the event was held. It is recommended to include the city, state, province, and country. Some city locations have similar names therefore if the state/country is mentioned, it will help searchability on our site.
Examples of location keywords are: |
New York Fashion Week, Grand Prix Sepang Kuala Lumpur, and etc. |
Be specific in highlighting the fields above. Keyword appropriately and as accurately as possible to enhance searchability on the site.
For your convenience, once you have uploaded your Editorial images to 123RF, here’s how you can keyword them quickly and painlessly.
In our example, an apt description should be:
Los Angeles, USA – October 1, 2018 – Tom Hardy and Kelly Marcel at the premiere of ‘Venom’ held at the Regency Village Theater, Westwood Village.
In this example, appropriate keywords could be:
actor, actress, artist, awards, box office, california, celebrities, celebrity, cinema, director, dress, elegant, entertainment, event, fame and etc.
Let’s look at the editorial photo’s complete set of description and keywords below:
DESCRIPTION |
Los Angeles, USA – October 1, 2018 – Tom Hardy and Kelly Marcel at the premiere of ‘Venom’ held at the Regency Village Theater, Westwood Village. |
KEYWORDS |
actor, actress, artist, awards, box office, california, celebrities, celebrity, cinema, director, dress, elegant, entertainment, event, fame, fashion, film, gala, handsome, hit, kelly marcel, los angeles, model, movie, popular, premiere, red carpet, star, talent, tom hardy, venom, westwood village |
And that’s the end of our guide to keywording editorial images on 123RF’s platform. Have fun keywording!