E-commerce personalization is the key to offer a unique experience to your customers and earn their trust. The more loyal your customers, the greater the conversion rates will turn out for your online venture. So in short, personalization in e-commerce marketing is definitely worth the hype. But, what are the digital marketing strategies that actually work to personalize customer experience and make your e-commerce marketing a success? Let’s find out about personalization in e-commerce marketing and why you should apply it to your strategy.
Website Personalization
Website landing page photo by georgejmclittle, 123RF.
The landing page of your website can have a lasting impression on your potential clients. It’s basically the first thing your clients will set eyes on. This is why website personalization plays a huge role in making your clients stay on your page without any distractions. If your website is too text-heavy, graphic-heavy, or full of shady ads, it may take longer to load, which results in bounces. You lose client attention when they click away from your page to escape all of that. Website personalization not only helps visitors focus on categories that they are truly interested in, but also results in an increased conversion rate for your business.
Personalized Email Marketing
Email on mobile shot by jakkapan, 123RF.
When it comes to a successful e-commerce marketing strategy, you cannot deny the major role that email marketing plays. Adding a personal touch to customer emails offers you one of the most effective ways to achieve significant growth for your e-commerce store. There are different ways in which you can add personalization to your email marketing strategy. For instance, you could start off with simple, personalized subject lines related to your email content. Using the names of subscribers that they have input when subscribing would be a perfect way to begin. You can also celebrate subscribers’ birthdays, set dates for little anniversaries or any milestone event you and your subscribers share, or even track user behavior to share information that is actually relevant for your potential client.
Use Stock Content and Make It Your Own
Photo collages by Christopher Kreymborg, 123RF.
Stock content which largely consists of stock photos and stock vectors undoubtedly offers a very cost effective way to solve the needs of your visual imagery. But, when it comes to personalization for e-commerce, you must make it a point to personalize these stock images in the most creative way possible. Whether through typographic additions, cropping or other subtle changes, you can add a creative touch to these images and make them your very own, even with adding your own logos. While there are many design tools that are widely available online, Pixlr and Logomaker are some of the few free ones you can try and use. Images and vectors will help represent your products or convey your message, without having that unauthentic “stock” vibe to it.
Apart from these, you can also add a personalized touch to your e-commerce store by customizing product results based on location, recently viewed history and user behavior. As e-commerce personalization is here to stay for long, you need to do whatever it takes to enhance visitor experience on your online store and increase conversions so as to make your business marketing strategy a complete success.