Fourth of July represents a massive celebration that calls for major international brands to join in on the action. Embracing this occasion is a vital strategy for companies looking to increase their brand awareness on social media. Therefore, here’s four ways how stock photos can help boost your content marketing efforts during this joyous time of the year.
1. Social media cover image
A social media cover image is one of the easiest ways to join in on the US independence day fun. A simple, patriotic or fun cover image for your Facebook page will not only serve as the day’s content, but also demonstrate how you stay on top of trends.
2. Patriotic photo contests
Photo contests are a great way to engage your followers. It also helps to foster a healthy community. And what better time to run a photography competition than fourth of July. So get your followers to post their most patriotic shots in the comments section. Next, gather a few of the images, and use them as part of your user generated content for Instagram!
3. Fourth of July getaway ideas
This holiday is the perfect time to indulge in some family fun or epic road trips with your mates. Similar to the photo contest, brands should make use of the seasons hype and get the community to share their getaway ideas with some wanderlust-inspiring photos. Plus, everybody loves family picnic trips while singing to the tunes of Sweet Home Alabama.
4. The classics
If the above happens to be too far fetched for your content marketing plans, then opt for the classics. The beers and barbecue will always be a firm favorite. So consider having them as part of your social media content plan. Additionally, the fourth of July fireworks always brings a smile to people’s faces, so be sure to capitalize on this.