Stock photos are generally used worldwide, but the industries most known for utilizing them are the creative and marketing sectors. Think about the grinning models you see in a toothpaste ad, or a child hugging a dog on a billboard advocating animal rights. Those are from companies that usually invest in getting their advertising and marketing money’s worth to get their brands out there. Identically, if you frequently make use of stock photos in your work life, in a sense, you’re actually investing in someone’s creative work.
A Guide to Stock Photos: What exactly are stock photos?
Stock photos are shot by professional or semi-professional photographers and are usually contained in searchable databases. —TechopediaYou can get stock photos through stock databases or stock libraries that are able to contain an endless selection of royalty-free content suited for advertisements, books, fliers, or any project on hand. Think of these libraries as a one-stop solution for creative minds who are looking for high-quality photos in a time crunch. As creatives ourselves, we completely understand how most agencies work. Seriously, if you had to schedule a photo shoot just because a client needs a shot of a pseudo-family jumping in the air pretending like they’re having an incredible amount of fun, you can roughly picture how long it would take to complete a project. Add in the time and effort it would take to do editing, cropping and re-shooting. And what if at the end of the day you realized, the photos you took just doesn’t jive with the overall design you had in mind? You’ll end up going back to square one. We’d like to help you avoid that. Here are six reasons why creatives and marketers alike choose stock photos over a custom production.