Stock Photo - brand identity doodle against notepad on deskNo industry is safe these days. With globalization and a competitive environment, brand image is even more important for businesses to survive and be seen above the clutter. Logo design is at the basis of creating a solid brand identity and when exuded well, generates everlasting presence in the global space. So what makes a great logo?

Apart from the color, typography and shape, how the logo is positioned in the market representing your brand must be heavily considered. Let’s look at the airline industry, British airways, Malaysia Airlines and American Airlines all depict some form of movement and air in their logos.

Most will agree that the most memorable, adaptive and scalable logos are simple and minimal in design.  For example, Coca Cola’s typeface logo contributed to its success as a cultural icon and subsequently, one of the biggest brands in the world.  Convinced yet? Well, let’s begin by taking note of these crucial factors that will help propel your logo design and make it memorable:

Curated with love from Designmantic

Of course, not everyone has thousands of dollars to spend on logo designs especially if you’re a startup entrepreneur but you’ll be happy to know there are so many logo templates available at very affordable rates such as those we have on 123RF and Designs.net. Whatever you do, remember to keep it real!

We’re here to answer your questions and listen to feedback, feel free to shout out in the comments below, see ya soon!

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