Music and sound effects have always been a source of entertainment for everyone. The right audio is key to enhancing the quality of any film or video creation. Whether you are a marketer, business owner or avid social media user, you are bound to need audio at some point in time. Having the right background music or sound effects help bring marketing videos, visuals and any type of content to life.

Audio stock vector illustration by macrovector, 123RF.

What Is Royalty-Free Stock Audio?

Royalty-Free Stock Audio means any sound (including music, sound effects, musical compositions, jingles, track compilations, sound and voice recordings). It denotes “free of royalties.” which is a type of music license that allows you to pay only once to use the music for as long as you desire. Apart from that, it also saves you the trouble of any copyright infringement issues.

For instance, if you buy a royalty-free music license for a video on your YouTube channel, you only pay a single price. Whether you use it for 3 months to 5 years or have 1,000 visitors to 10,000 visitors, it doesn’t change anything.

How It Benefits Digital Marketing?

Businesses strive to resonate with their customers. It is crucial to have music and sound effects that help tell the story or deliver a message. Furthermore, it can be used online or offline for any business needs at any time.

Women holding a mobile phone by rawpixel, 123RF.

Over the years, the need for royalty-free stock audio has increased significantly making it easily accessible to anyone with various options to choose from. This allows small, medium and large businesses more freedom to be creative with their campaigns. Marketing videos with the right feel and tone have a higher rate at catching the viewers attention. 

Downside Of Not Getting A License

Not obtaining the right license for your audio is illegal and this can cause some serious issues in the future. 

3D illustration of “music licensing” by hafakot, 123RF.

For example, suppose you post a video on your YouTube channel with an unlicensed song, the copyright owner has the right to submit a legal takedown request for using their copyright-protected content. This will prompt Youtube to take down your video to comply with copyright laws. It can also result in a copyright strike against your account which can lead to account termination. All videos uploaded will also be removed and you will be unable to create any new channels. Another serious penalty is that you could get sued for using audio without getting the right license.

Conclusion

When it comes to choosing royalty-free stock audio for your videos, the music licensing certifies that you can use it safely. Click here for 123RF’s Stock Audio FAQ and Audio License to find out more.