Here’s to celebrating National Ice Cream Day! According to a survey carried out by National Today, about 40% of American individuals have eaten an entire pint of ice cream. That’s a lot of ice cream fans we have living amongst us. While I’m definitely one of them, I wonder if there’s anyone out there who actually hates ice cream. 😉

It may surprise you to know that National Ice Cream Day was made official by none other than President Ronald Reagan.

He wanted to commemorate a treat enjoyed by over 90 percent of the nation’s population and produced by 10% of the nation’s milk supply. In fact, Americans consume more ice cream than any other nation in the world. When Reagan’s proclamation was officially signed into law, he also called on the U.S. people to pay tribute to ice-cream with “appropriate ceremonies and activities.” Since then, it’s been one of the most coveted holidays that sparked a tasty tradition celebrated year after year.

via National Today

Okay, so what’s the secret to achieving the ice cream dream?

Starchy Secrets To Snapping Great Ice Cream Photography - 123RF Blog
Berry beautiful.

Creamy, chilled goodness – be it on a cone or in a cup, it’s hard to resist the delicious appeal of ice cream. But what most people don’t know is that the ice cream you see in photos or videos isn’t exactly the ice cream you’d want to eat. If you think about it, logically an ice cream would melt quickly under the heat from the light in studio settings. A photographer would have to keep asking his production assistant to continuously spoon on more ice cream as it melts. The surrounding props, if any, will be soaked with sticky ice cream. They’d have to rearrange the toppings, and readjust to make it look as yummy as it did before becoming a gooey mess.

That would be tough to keep on snapping great shots, especially with the layouts a photographer will experiment with. So what’s a photographer to do? Substitute ice cream with mashed potato, of course.

Starchy Secrets To Snapping Great Ice Cream Photography - 123RF Blog
Yep, our eyeballs are getting fooled by these impostors. No hate on potates though.

Or corn syrup blended with a healthy dollop of shortening. Photographers make it look more realistic by adding some coloring to the mix, and no one’s really any wiser. Clever tricks, right? The end result will still be as mouthwatering and seductive as ever – to your stomach, that is.

Food photographers have been known to use the mashed potato trick while photographing ice cream themes for a while now. It’s not really a secret anymore, but doesn’t this make you think whenever you see ice cream ads?

Stay tuned for more photography secrets every photographer should know about 😉