It can be very frustrating, but design trends quickly evolve and die out during the course of a year. So don’t expect anything less from the industry over the next 12 months.
Regardless of whether you’re a professional designer or an amateur digital artist, it is imperative that you are up to date about the aesthetic movements that are currently defining the field. If you’re not up to date on current trends, your designs may end up looking archaic.
To successfully take advantage of these trends, it’s a good idea to take inspiration from it and adapt your designs to create something truly original.
Over the past year we saw value propositions and big images, material design, hamburger navigation bars, increased use of responsive themes, and standard grid layouts.
As new ideas and tools are introduced to significantly enhance design platforms, the race is now on to see which designer can create the next best design.
The New Year is going to be a very exciting one for the whole design community, so keep reading and find out what’s happening in the world of design.
1. Semi-Flat Designs
The recent trend of flat designs started with Windows Metro. However, flat designs aren’t that great and fall short when it comes to creating world class designs. As a result, it has now evolved into semi-flat designs which offer another dimension (making images appear slightly elevated).
Industry experts believe that this trend will gather momentum in the coming months. So regardless of whether you love or hate them, you’re going to see a lot more semi-flat designs this year.
2. Website Animations & Storytelling
Storytelling through websites will increase this year (even though it’s quite difficult to accomplish). As the focus shifts to providing consumers with rich and unique detailed user-experiences, more effort will be made to make a connection on a personal level.
If you decide to incorporate this theme in your next project, make sure that the story you tell is communicated through the following:
When executed properly, this method can be used to make your brand stand out in a crowded marketplace. Having excellent content on a traditional design will not do the job anymore as users have become accustomed to being entertained while getting the information and experience that they’re after.
3. Blue Hues & Soft Ombres
This year will be the year of blue hue as shades of the ocean will become increasingly popular. Further, warm tones and soft ombres will take center stage as relaxation and mindfulness will gain more importance in society.
As digital life continues to rob us of sleep, more attention will be placed on creating a warm and soothing environment (both in the real and virtual worlds). Further, industrial pastels will also have enhanced prominence in the near future.
4. Typography (Bolder & Bigger)
During print’s heyday in publishing, small fonts were extremely popular as it saved space and allowed you to pack in some more content. This philosophy didn’t transcend into the digital space as the new mantra was “less is more.”
Over the past 12 months, fonts became much bigger and bolder than their predecessors. San-serif fonts dominated mobile screens and followed a minimal graphic design theme. But as mobile and tab screens get bigger, Helvetica becomes increasingly insignificant. So expect designer to get more nostalgic of print design principles and incorporate more typography to enhance brand appeal.
Fonts to avoid this year:
5. Logo Design Trends
2015 was the year of redesigning logos for several corporate giants. From Google to Verizon, we saw big brands updating their brand image to suit modern times. This year, minimal logo designs will continue to dominate the design space. Further, vintage designs will gain popularity while watermarks and monoline iconography will also dominate logos in the coming months.