Business flyers are an inexpensive and effective way to promote small businesses. We see them everywhere from store windows to community bulletin boards. You even get them in the mail almost every day, so it’s necessary to create a flyer that stands out!
A professional business flyer will essentially grab your attention and it will have a call to action. It’s proven effective marketing tool, so it’s no surprise that small business owners take advantage of it regularly.
Even though we now live in a digital world, analog marketing methods still maintain their place in the mix. So how do you design a professional business flyer that will grab the attention of the target audience? Let’s explore with the top five tips to creating a professional business flyer.
1. Get Creative!
Promoting a business is all about finding creative ways to be seen and remembered. So don’t be afraid to get creative and come up with interesting ways to market your business. Templates like “Creative Start” are definitely attention grabbers that can be used to promote a business seasonally and creatively.
I mean, who can forget a penguin strapped to a rocket waiting to take off? It’s a fun professional business flyer that can promote anything from a winter sale to an event.
2. Use Color Effectively
Color plays a big role in communicating marketing messages. So when you design your professional business flyer, it’s a good idea to make sure that color is used correctly to attract attention. If you look at the three-folder template, “Templates for Advertising Brochure with Business People,” you can see that the contrast of yellow and grey is easily noticeable (but that doesn’t mean that you can’t use any color you want).
Flyers that use color effectively are ideal to place in waiting rooms as you can even spot them from the corner of your eye. If your brand colors are easily recognizable, you can even use that as your color scheme.
3. Go Retro
Flyers and posters with the retro handcrafted looks are quite popular these days. The “Vintage Business Lunch Poster Illustration” highlights a screen-printed effect with typography that looks like calligraphy.
The red and blue colors are used perfectly to make you look and the large headlines can communicate your message quickly.
4. Take Advantage of Shapes
Shapes can be used in a creative manner to grab the attention of the audience. If you look at the “Modern arrow origami style number options banner” template, you can see rectangles and squares used effectively.
The use of icons and soft shades of color also give this flyer a modern yet professional feel. This type of flyer will be ideal to promote financial consultation business.
5. Less is more!
Keep your flyer design simple and cool. For example, if you’re planning an office party on the beach, the “Night Summer Beach Party Flyer with Dancing Young People” template would be perfect for you.
If you look at the image above, you can see that text is kept to a minimum, but it gets the point across at a glance. Further, the design elements aren’t crowded and the dark colors communicate that it will be a beach party that’s held at night. The date is also easy to read and you can place your call to action in the space provided at the bottom.
There are a lot of ways to design professional business flyers, what are some of your ideas? Share your thoughts in the comments below, we love hearing from you!
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Also published on Medium.