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Unlocking Creativity Responsibly: The Importance of Model Releases and Property Rights


A woman pointing at her laptop screen

At 123RF, we believe in fostering an environment of knowledge and transparency, ensuring that our valued users are well-informed about the intricacies of model releases and property rights. Understanding these aspects is essential to ensure responsible and compliant usage of visual assets. Join us as we explore the importance of these topics in order to empower you with the knowledge needed to navigate the world of creative content confidently.


AI Model Releases:

Artificial intelligence creating visuals

When it comes to A.I.-generated content, model releases work a bit differently compared to traditional visual assets. A model release is typically a legal agreement or permission obtained from individuals who appear in visual content, granting the right to use their likeness for commercial purposes. However, with A.I. models, the generated visuals are often computer-generated and do not feature identifiable individuals.


Our End User License Agreement acknowledges the representations and warranties that we provide to you in relation to the use of the Content. Our team diligently curates and reviews the content available on our platform to the best of our knowledge, aiming to ensure its legality and suitability for your creative needs.


While we strive to grant these rights to the best of our knowledge, we cannot guarantee them in every situation. In cases where we have no knowledge or are not at fault, these rights are disclaimed. Furthermore, it is important to understand that our other licenses, such as PLUS, FREE, and CC0, do not include the same representations and warranties.


AI Property Releases:

A person signing an agreement contract

Let's talk about property releases! These agreements or permissions typically involve obtaining legal consent from individuals, and owners, of recognizable properties featured in the visual content. However, when it comes to AI-generated content, property releases may not be necessary. Since these visuals are computer-generated, they usually do not include identifiable properties.


We want you to feel confident and at ease while using the content available on our platform, including AI-generated creations. Our EULA outlines the permitted usage rights, ensuring that you can incorporate these assets into your projects seamlessly. Our dedicated team carefully curates and reviews all the content, ensuring its legality and suitability for your commercial needs. We're committed to creating a friendly and trusted environment, providing you with the tools and resources to fuel your creativity.


We encourage you to explore the endless possibilities that A.I.-generated content offers. Feel free to incorporate these assets into your projects, knowing that our user-friendly EULA supports your creative endeavors while respecting copyright laws and intellectual property rights.


We hope this explanation brings a friendly and approachable understanding of AI models and property releases. Embrace the possibilities that AI-generated content offers, knowing that 123RF is here to support your creative endeavors and provide you with an enjoyable and seamless experience!




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