You may think you need to bring an expensive photographer and designer on board to create an effective e-commerce visual marketing campaign. However, with the right resources, you can do a lot yourself on a relatively modest budget. When you have active social media platforms, a few striking visuals may all you need to improve your results.
Let’s have a look at a few ways you can create a compelling visual marketing strategy for any campaign and bring more traffic to your e-commerce store.
Videos are an excellent way to showcase a product, but 3D renders give you much more control over the presentation. The product display will be free of smudges, dust specks, and imperfections. You can also display your product from angles that are impossible in the real world.
Render of QR code scanning by Evgeny Kostsov.
Admittedly, this is an advanced technique for most e-commerce businesses, but a freelancer could help you keep your costs to a minimum. With its 3D phone renders, Apple is an excellent example of how compelling these images can be.
Sites like Instagram, Snapchat, and TikTok are fantastic for using content generated by your fans to spread your message. Click here to see why you should add TikTok into your marketing strategy. The most popular strategy for most e-commerce brands is to create a branded hashtag campaign and encourage your uses to upload their images.
3D social media interaction visualized by Evgeny Kostsov.
For example, a shoe retailer could encourage followers to upload pictures of themselves wearing the shoes in various scenarios. Good examples of campaigns from well-known brands include Domino’s #LetsdoLunch and Coca Cola’s #ShareACoke.
Health infographic designed by tashalex.
When infographics are done right, they can generate massive traffic, but they are also a great visual strategy for growing your sales. The style has become increasingly popular on sites like Amazon, where sellers don’t have much control over page layouts and description lengths. Infographics provide the means to communicate much more than retailers could convey through text. Plus, they are a lot more attractive and memorable. Use infographics to highlight the standout features of a product or graphically display the benefits.
Unboxing videos have become extremely popular over the years, and never fail to generate tons of views on YouTube. The basic premise is to show the first impressions of a product after taking it out of a box for the first time.
Vlogger unboxing sports footwear during mail time by ammentorp.
An unboxing video works well when you get influencers on board. While other types of sponsored content can come across as an obvious ploy, unboxings generally look authentic. It doesn’t have to be influencers every time, as you can encourage your followers to post their own unboxing videos online.
Similar to videos, interactive images will help your brand stand out. Instagram Shoppables are fantastic for displaying several products in one picture. For instance, a photo of an outfit could show off a bag, blouse, skirt, and sunglasses. All the pieces work well together, but Instagram shoppers can click on tagged items to purchase them individually. Each tag shows a price and a brief description.
As you can see, there’s no shortage of ways to develop a creative visual marketing strategy that will generate more traffic and sales. Consequently, using stock image sites and outsourcing designs can significantly bring your costs down for an even better return on your investment.