Imagine a company without a logo. You can’t – right? Well, that’s pretty much the entire point of a logo. To act as the branding forefront of a business. To be memorable and integrated within your brand’s design. And ultimately, to be recognized and reveal your brand identity in the best way possible. What’s even more important than this is the following…
The Importance Of Logo Design For BusinessIn today’s era, companies are competing against the shortened attention spans of consumers. In times when the average buyer is not loyal to any brand but likes exploring different ones, it is up to you to reveal your identity in front of them and serve your products or services while grabbing their attention. One of the best ways to accomplish that is through an eye-catching logo. A symbol that grabs their attention, communicates your core values and justifies your appearance. Need more motivation? Below, we’ve listed all of the reasons why logo design is vital to any business out there.
It’s The Beginning Of Your Company’s Branding And Conveys Your Brand’s VisionEvery customer is drawn to business names and logos as the first two contacts that they make with a specific brand. The logo is usually the first introduction to consumers – and your chance (as a brand) to make a great first impression. Well-designed logos are not only there to stand and be wowed at. They have a function to tell customers about a company, its vision, beliefs, and goals. Moreover, visually striking logos can intrigue customers and leave them curious about the company and what it offers.
Makes Your Brand Attractive And MemorableBelieve it or not, there are many customers that are naturally drawn to logos (obviously, great ones) and naturally willing to try the products or services of a company with a great logo. Whether it’s Apple and its iconic fruit – one of the most successful stories surrounding logos out there or Nike and its unmistakable swoop, your logo should be synonymous with the brand it represents. So, it’s definitely true that a logo makes your brand stickier. There are many times when even you have forgotten the name of something – but can associate it with its logo.
Think of It As The Foundation Of Your Brand IdentityJust like customers who are willing to purchase from a business that appears polished and legit, there are ones who are in search of something comfortable before committing to a brand. A logo here is meant to be the foundation of your brand identity. When crafting it, you need to make sure that it has all it takes to become the foundation of a branding campaign that’s successful and forward-thinking.
Allows You To Communicate Professionalism And Builds TrustJust like you were a new employee “dressing for the job you wanted,” a great logo should always wear the colors of professionalism and trust. The modern user assesses a brand’s appearance before trying its products or services. Think about the last time you visited a mediocre website or were handed a business card that looked outdated. Not the best sign of confidence, right? Just like that, a strong brand should always inspire someone with its visual design. A logo on display is the forefront of loyalty and should stand many years as your business grows, gains more fans and eventually expands.
Helps You (As The Founder) Feel Committed And LegitAt the end of the day, every founder should be committed to his brand. In times when starting a business or a big project is undoubtedly hard, a logo can act as a sole motivator for one’s success. If you believe in it and its potential to make your brand memorable and successful, you are one step closer to achieving your goals and making your dreams a reality.
So, How Do You Create An Awesome-Looking Logo?Now that you know the main purpose of a logo, you should also know what should it contain and how to use it accordingly. Our advice would be as following:
- Focus on simple symbols and colors
- Think about all the situations your logo will be used in
- Have something visual and memorable in mind
- Avoid the cliche and avoid your logo looking similar to another brand
- Consider the proportion and symmetry
- Use custom fonts and unique typography
- Make it ownable
- Start using it everywhere you can – from your business cards to your documents to your emails!